Ideate & Validate -Part 3

What is Value Proposition: it has been defined simply as answering the “Why” as to why any customer will want to do business with you. It is your convincing factor to the prospective client that your product/service is of more value than the competition, their...

Ideate & Validate- Part2

“Thank you but I will not be needing this right now”. To any service provider or product creator who has excitedly approached a prospective customer with a finished product or service, those words can be deflating! Many of us have been in that position and many more...